Learn the specific steps to creating well-designed layouts. Our expert guidance will give you the confidence and skills to advance your design abilities. We'll cover concepting, the ins and outs of typographic choices, best practices for layout structure, making smart color choices, appropriate image selection, and how to utilize graphics for the greatest impact.
Class participation is mandatory: We'll be looking at and discussing all students' work, creating several layouts for each project and reviewing them as a group on-screen. You'll bring home all of your class files at the end of the workshop. Bring paper and pencil for sketching, plus a willingness to experiment.
who should take this class?
- Students who have taken our lecture-based Graphic Design Overview, and are now craving hands-on time with instructor feedback.
- Those comfortable in InDesign, but wanting to drive their design skills with certainty.
- Individuals needing to update their graphic skills after time out of the workplace.
what we cover—in detail
(always customized for the students attending)
- Creating Structure
- Organizing the foundation of your layout (type, images, shapes and content) through a "grid" system
- Selecting fonts that best express the tone and purpose of the layout
- Text flow through multiple pages
- Creating headlines and subheads
- Supporting your content
- Utilizing the essence of graphic design; space, hierarchy, dominance, unity, balance, scale, proportion and contrast.
- Concepting: core principles for making content decisions
- Color choices that support the purpose of your design
- Choosing appropriate images that tie Layout and Concept together
- Using color, shapes, fills and strokes to enhance, not distract!
- Executing the design concept
- Applying our basic concepts and "grid" structure, we will design and build two projects, working through a simple to a more complex layout. We'll examine and evaluate the design at subsequent steps, checking the the layout's success at expressing and supporting the content's message to it's audience.
- The projects (content will be suppled):
- A two-page spread.
- A supporting collateral piece.
- We may do more if time allows, or the class progresses quickly.