This half-day class combines lively discussion, informative and enjoyable presentation, and hands-on time with desktop publishing software. Once completed, you'll be well-equipped to enter our in-depth and very hands-on Essentials classes where you'll thoroughly learn how to use InDesign, Illustrator, Photoshop, Dreamweaver, and more.
This class was designed to teach you how the technologies and software applications we use to edit images, create graphics and logos, produce websites, and to lay out documents all work together. Along the way, you'll learn many terms and concepts you need to avoid pitfalls and successfully publish to any medium.
You will leave our class knowing whether the tasks you need to perform require the use of Illustrator or InDesign, how to approach Photoshop to enhance or combine images, why an Acrobat PDF can have so many options, which file formats best suit your needs—and much more. Just as importantly, you'll learn what you don't need to learn.
who should take this class?
- You! If you're new to publishing workflows
- Those who are contemplating a job in "desktop" publishing and design
- Those preparing to learn Photoshop: you'll grasp the basic concepts behind combining images, color correction, and retouching, so you can focus on the tools in our Photoshop classes rather than struggle with the vocabulary or interface
- Those preparing to learn Illustrator: you'll learn the nature, use, and core strategies of vector graphics so you can focus on Illustrator's tools
- Those preparing to learn InDesign: understand what's behind page layout—the methods of combining images and text—and be forewarned about InDesign's pitfalls
- Those preparing to learn web or mobile publishing: be better prepared for our HTML and CSS Overview and Web/Mobile classes by getting your feet wet in the unavoidable world of code
- Those who want to get the most out of any single Adobe creative application—or all of them!
- Those of you already in the industry, but with lingering "basic" questions
what we cover—in detail
(always customized for the students attending)
- What is resolution and why should I care?
- pixels, scanning, and other digital capture understood
- dots and printing
- how much data is enough/too much?
- why are JPEGs poor choices for my logos?
- Drawing vs Pixel-Pushing
- Know when and why to use "vector" graphics or pixels
- Learn the anatomy of shapes and forms for all Adobe applications
- Learn about Illustrator's core features for creating basic shapes or complex ones like logos
- Key concepts used in Photoshop
- learn what formats to use in your photography and how to manage them
- Understand the basic approaches to retouching
- Learn concepts used in color correction
- See how images are combined
- Page Layout: laid out plain and simple
- fonts and typographic terminology
- What is page layout?
- Learn about InDesign's core features...and hurdles
- HTML fundamentals
- The meaning of markup
- Adding style to your web and mobile output
- Why code isn't scary
- Delivering Your Publication
- PDFs vs "Native" files
- Fonts have licensing, too
- Understand what it means to "link" images and graphics
- Understand ink and light: CMYK and RGB
- Process vs Spot colors
- Can my monitor match my print?
- File formats
- TIFF, JPEG, EPS, and so many more: decoded
- Q & A
- Questions always welcome
- Other resources recommended